by Lotte Moreels | May 8, 2026 | Digital trends
You open another chat interface, type out your prompt as according to your prompt engineering training, pasting in various bits of chat messages, and relevant documentation. Three messages later, you finally scoped your task properly and get started on the actual...
by Lotte Moreels | Mar 31, 2026 | Digital trends, Marketing & Communications
For decades, the goal of digital marketing was to “rank.” In 2026, the goal is to be cited and recommended. As generative AI assistants increasingly replace traditional search journeys, a new discipline has emerged for the modern CMO: Generative Engine...
by Lotte Moreels | Feb 27, 2026 | Digital strategy, Digital trends
Since June, the European Accessibility Act (EAA) has officially been in force. For many organisations, that moment landed with a familiar feeling: another regulation, another compliance deadline. But here’s the uncomfortable truth: organisations that treat the EAA...
by Ada Melanie Cosar | Apr 24, 2025 | Digital trends
Alright, folks, buckle up because we’re diving headfirst into the wild world of AI and mobile tech. If you thought your smartphone was just a fancy gadget for selfies and cat videos, think again. AI is transforming your mobile device into a supercharged, intelligent...
by Ada Melanie Cosar | Apr 16, 2025 | Digital trends
Much like physical real estate, screen space on our mobile phones is coveted territory.Companies constantly compete to secure a spot on our home screens, aiming to capture attention and drive revenue through their apps. With limited space available, only the most...
by Gino Wuytjens | Apr 15, 2025 | Digital trends
If you’re still waiting for some grand sign that it’s time to overhaul your digital strategy, congratulations—you’re already behind. Experts predict the next decade will bring more technological progress than the last century combined. And if that makes you feel...
