Great things we’ve been up to
Transforming ideas into impact.
What Belgian professionals think about XR
In our previous article, we focused on professionals whose companies have already invested in XR technologies, exploring both the motivations behind adoption and the ROI they perceived from these initiatives. However, the survey also revealed that a large majority...
Future of the Desktop
You open another chat interface, type out your prompt as according to your prompt engineering training, pasting in various bits of chat messages, and relevant documentation. Three messages later, you finally scoped your task properly and get started on the actual...
XR adoption in Belgium
In our first article, we introduced the XR demand landscape in Belgium and outlined the scope of the survey we conducted. (If you haven't read it here is the link). Now, this second article dives into the adoption landscape, the motivations driving XR investments,...
The GEO Methodology: How to Win the AI Answer Layer in 2026
For decades, the goal of digital marketing was to "rank." In 2026, the goal is to be cited and recommended. As generative AI assistants increasingly replace traditional search journeys, a new discipline has emerged for the modern CMO: Generative Engine Optimization...
Exploring XR demand in Belgium: Introduction to our new series
Following the success of our initial report that shed light on the Belgian XR ecosystem, we are excited to launch a new series of articles delving into the demand side of XR (Extended Reality) technologies within Belgian companies. This series is based on a...
The European Accessibility Act: From Compliance Burden to Strategic Advantage
Since June, the European Accessibility Act (EAA) has officially been in force. For many organisations, that moment landed with a familiar feeling: another regulation, another compliance deadline. But here’s the uncomfortable truth: organisations that treat the EAA...
Interns at Deloitte
I still remember my very first day as an intern at Deloitte. Dressed in my best professional outfit, very nervous but excited, I gave myself a pep talk before stepping into the impressive Gateway building. Fast forward to today: I’m writing this 7 years later, as a...