by Lotte Moreels | Mar 31, 2026 | Digital trends, Marketing & Communications
For decades, the goal of digital marketing was to “rank.” In 2026, the goal is to be cited and recommended. As generative AI assistants increasingly replace traditional search journeys, a new discipline has emerged for the modern CMO: Generative Engine...
by Claire Charlier | Apr 7, 2022 | Digital trends, Marketing & Communications, Our work
Beginning of 2021, the European Innovation Council and SMEs Executive Agency (EISMEA) gave us the mission to set-up a community of women and girls to encourage them to get into STEM careers. It was an ambitious objective, but two successful events and a vibrant online...
