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New client space in the metaverse for a luxury watch brand

New client space in the metaverse for a luxury watch brand

by Thomas Kubski | Feb 3, 2023 | Digital Studio, Our work

H. Moser & Cie, a luxury watch manufacturer, wanted to create a space in the metaverse to support the launch of their state-of-the art new watch collection in an innovative and revolutionary way. With this new platform, they also wanted to create new touch points...
Deloitte digital at the kikk festival, a focus on XR

Deloitte digital at the kikk festival, a focus on XR

by Thomas Kubski | Nov 25, 2022 | Mixed reality, Our work

Extended Reality or XR is a term that surrounds the concepts of Augmented (AR), Mixed (MR), and Virtual realities (VR). It encompasses virtual, immersive, and interactive environments also called the “Metaverse”. From 27-30th October, we had the...
Holocity: how to visualize pollution in mixed reality

Holocity: how to visualize pollution in mixed reality

by Thomas Kubski | Jun 29, 2022 | Mixed reality

How to make the invisible visible? In order to increase the awareness of citizens about the pollution from traffic on the road? We can see an air quality score sometimes, but this remains generally very abstract. So, how can we make the pollution visible? How can we...
6 weeks to transform ideas into a prototype: inspiration from the “Swiss Machine”

6 weeks to transform ideas into a prototype: inspiration from the “Swiss Machine”

by Thomas Kubski | Oct 29, 2020 | Digital Studio

Why crazy? Because the requirement gathering phase, that we aim at replacing with our “Capture-Concept-Prototype” approach (in 6 weeks), generally takes several months. When presenting it during a kick-off meeting at a client, I even got this [rhetorical]...
The typical day of a (senior) service designer

The typical day of a (senior) service designer

by Thomas Kubski | Apr 17, 2020 | Digital Studio, Service design

As a service designer, I can be assigned to 2 types of mission in the context of our Digital Studio: “Imagine” work: when we need to transform an idea, or value proposition, into a prototype”Deliver” work: when we steer a squad aimed at...
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