Category: Service design

The Art of Empathy: How Emotional Intelligence becomes the Key Enabler of Digital Transformation
And what happens when you try to go digital for the wrong reasons

The typical day of a (senior) service designer
To my friends, family and students who wonder what my mysterious job looks like, here’s a first attempt of answer.

Why we should all know how to write a good (user) story
When I first started my job, functional analysis was one of my pet peeves. I did it when I had to, but it was not the task I was the most looking forward to. Since then, I was put in a functional analyst position on a project, and it was one of the most insightful experiences of my career.

What’s in the bag of a Service Designer?
I’ve been living the Service Designer life for a couple of years now, and what an experience it has been! Between workshops, meetings, and testing sessions, many tools find the way to my bag.